Women’s Leadership Institute

People recognize diversity. But With clarity and accountability comes action.

What is the ElevateHER challenge?

Utah women earn 70 cents on the dollar compared to men - currently the biggest wage gap among the United States.

Numerous other gender disparities in the workplace make it clear that Utah is in need of an initiative like ElevateHER. As a partner of the Salt Lake City Chamber of Commerce, the Women’s Leadership Institute helps women get involved and active in leadership across Utah. “Choosing to accept the ElevateHer Challenge means an organization pledges to elevate the stature of women’s leadership.”

Awareness + Lasting Commitment

We need not just corporations, but individuals to enact change. There needs to be businesses and political institutions to sign up and commit to the ElevateHER challenge. Recent social movements such as #MeToo, Utah’s chapters for the Women’s March, and others, have encouraged more people to support gender equality. We need these Utah organization’s continued involvement and follow-up with the ElevateHER Challenge.

Start with the executives and recruiters

They feel efforts are worthwhile when they are intrinsically motivated, when their goals are attainable, and when progress is measured. They have a host of important priorities and responsibilities, including DEI, and they recognize this. But often default to inaction when they don’t have a clear plan of impact. The daily decisions this audience makes has the potential to cultivate female leadership and empower female employees.

Then women in the workforce.

Our secondary audience is women in the workforce, more specifically, entry-level managers. They’ve already exemplified traditional leadership qualities, but face barriers to promotion due to unconscious bias. They’re motivated to improve company culture and may be in a position to influence top leaders and build up women more junior to them.

Logo REDesign

Previous Logo

The previous logo was overly-complicated and not specific to Utah. On some forms of media, the logo would be extremely difficult to read.

New Logo

This new logo has been redesigned to be Utah specific and easily recognizable. It also works on many different forms of media because of its simplicity.

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Style Guide and Badge

New colors help the brand pop and make it easier to associate with women’s leadership. We also made an ElevateHER pledge badge for organizations to put on their website—something the WLI did not implement before.

WEBsite REDESIGN

As part of revitalizing the ElevateHER brand, we proposed making cosmetic and functional changes to its portion of the Women’s Leadership Institute website. These changes reflect a need to focus on action, accountability, and annual engagement.

This new page puts starting the challenge front and center, supported by sections for the individual goals, companies that have taken the challenge, and general resources.

This new page highlights ElevateHER's six main goals in a more attractive manner. Easy to read and more likely to be engaging.

Previously, it was difficult to find what companies were taking the pledge. Users can now easily see what companies are taking the challenge. They can click on each icon to learn more about their progress.

When a company starts the ElevateHER challenge, their Point Person will create an account where they can periodically track and report their progress towards specific, self-set goals. From the dashboard, they can access reports, metrics, and auto-populating resources

When a company starts the ElevateHER challenge, their Point Person can easily set goals. Not all companies are unlike, so suggested goals allow businesses of all sizes to get going.

Out oF home

We wanted to create immediate awareness to our primary and secondary audiences. Many commute to the Salt Lake City and would have the opportunity to see these billboards.

The dark purple boards represent the reality of gender inequality. The pink billboards will be later set up to reflect how ElevateHER is changing the world. Those that can a picture of the billboard with their phone will atomically be prompted to visit the redesigned website.

Social MEdia + Public Relations

Utilizing LinkedIn, Facebook, and Instagram we will give ElevateHER a social media presence. Accountability and openness are important. Not only will our audiences be engaged, but businesses will feel encouraged to look better online.