CREATE GOOD

Boncom is one of the largest ad agencies in Utah. They believe people are inherently good and want to do good, but sometimes they need inspiration and a nudge to elevate their beliefs and create new behaviors. At Boncom, they specialize in bridging the gap between belief and behavior through advertising, experience design, branding, and behavioral psychology. They partner with purpose-driven brands who are focused on creating more good in the world.

Strategy + Research

I had the opportunity to write creative briefs during my time at Boncom. One of them was for the missionary department for the Church of Jesus Christ of Latter-day Saints for their media ads. Sadly I can’t share that brief with you! But another project that I got to work on was ElevateHER. Click on this link to see our internship capstone project. I complied lots of content for webpages and email development. One of them being a webpage used by thousands of religious missionaries around the world.

Email + Web Campaigns

I came at time where I had to fill the role of our Senior Digital Strategist. I helped many managed a lot of different email and website campaigns. Coordinating with various departments and working through many levels of approval to get things done. I had opportunities to manage, edit, and promote them. Sometimes working with departments in different parts of the world.

SOCIAL MEDIA CAMPAIGNS

Although I worked on the account management, I had the opportunity to work in social media. I assisted in copywriting and gave creative feedback to our designers. I helped assist in creating ads for Facebook, Instagram, and Twitter.