Professional Work

GooGLE PLAY| CHROME | Android | Marriot | META | AMAZONBOOKS | GLENMORIANGE | OMORPHO

247 Laundry Service

Strategist

Currently I work at a full service agency handling strategy, creative, production, media buying and influencers in-house apart of the Wasserman Network. 4-time Ad-age A list honoree, Fastco most innovative company. Offices in LA, Portland, Brooklyn, London and expanding further.

  • -Revamped Google Chrome’s Social Strategy

    -Revamped Android’s Social Strategy

    -Created new social strategies for 10+ Marriott Hotel brands including Westin, Marriott, Elemet, AC, and more

  • -Lead on develop organic evergreen on Chrome’s organic social channels

    -Lead organic evergreent on Android’s sociai channels

  • -CES
    -GOOGLE I/O 2024
    -SAMSUNG UNPACKED
    -Galaxy Z Flip Launch
    -MWC

  • -Developed consumer profiles for Google Chrome to create content that resonates
    -Trend finding and marketplace research to deliver content at the right time
    -Understanding differentiation between social channels to make sure content is making it to the right audience

PAST AGENCIES

DENTSU| ASSOCIATE STRATEGY INTERN

One of the largest ad agency networks in the world. They’ve attended countless shows and won many awards including Agency of the Year at the Cannes Lions and Network of the Year at AdFest.

Clients:

  • FTX|Researched audience awareness and cultural opportunities for our influencers. Names include Tom Brady, Shohei Otani, David Ortiz.

  • Brita|Conducted research in the water bottle market and identified opportunities to speak to new audiences.

  • Fresh Step|Researched the effects of different ethnicities and cultures on human behavior towards pets.

WEAPON AGENCY | Contract Strategist

Full Service branding and creative agency. Awarded Best Graphic Design Agency in Utah, Dieline Packaging Awards, Lovely Package Packaging Awards.

Clients:

  • Eve Financial|A growing financial institution that is innovating in the pay-after-purchase market. I presented new market opportunities, target audiences, and recommendations for their upcoming credit card.

  • HealthEquity|The leader in health savings account. I was tasked with discovering new opportunities for HSAs in 2022.  After analyzing spending habits, COVID-19, and a changing economy I presented my findings to their head of marketing. 

BONCOM | ACCOUNT MANAGEMENT INTERN

Full Service branding and creative agency focused on social behavior. They’ve worked with Smithsonian, United Nations, FireSense, Deseret Book, Pikes Peak, and more.

Clients:

  • LiveOn (Utah Suicide Prevention)|Helped manage a campaign to raise suicide awareness amongst utah public schools through LiveOn’s suicide hotline.

  • Women’s Leadership Institute|Lead strategy on a proposal to revamp the organization’s branding and marketing. Including a website redesign, out-of-home advertising, new design language, and more.

  • The Church of Jesus Christ of Latter-day Saints|Managed multiple campaigns from client, including missionary efforts, a employee training campaign, and extensive email campaign.

  • ComeUntoChrist|Managed, strategized, and wrote copy for the LDS missionary efforts. They had extensive campaigns across multiple countries hoping to spread awareness and get audiences engaged with their organization.